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The Launch of Salvador Gutiérrez Solís’ Stories on TikTok
Sponsored, developed, and launched by Sony Pictures in collaboration with TAI, the University School of Arts, the captivating tales of Salvador Gutiérrez Solís are now presented in an audiovisual format on TikTok. This innovative platform is perfectly suited for these engaging narratives and has already captivated a significant audience.
From Twitter Threads to Cinematic Shorts
On May 1, 2020, Salvador Gutiérrez Solís shared his inaugural suspense story on Twitter, which is now known as X. He crafted the story through a series of linked tweets, cleverly arranged and sometimes accompanied by images. The inspiration for his narrative sprang from an everyday situation encountered in his building. He quickly found this new medium to be an exciting way to share his stories with a broader audience.
At that time, Salvador had just over 1,000 followers. However, his threads began to circulate widely, allowing him to expand his reach dramatically. Today, he boasts more than 157,000 followers, with some of his threads amassing an impressive 14 million organic impressions. These statistics reflect not only the quality of his storytelling but also the power of Twitter as a platform for creative engagement.
Introducing “The Threads of Fear” Series
Transitioning from Twitter to the realm of short films, Salvador’s threaded stories have sparked an intriguing audiovisual project titled “The Threads of Fear”. This series comprises five-minute shorts tailored exclusively for TikTok, each installment exploring unique narratives. The inaugural episode, The Garage, marks the beginning of this venture and is already available for viewers on the platform.
This project is a testament to the ongoing search for fresh talent and cutting-edge audiovisual formats. Salvador’s stories have now evolved into a full-fledged series, with a recent live premiere of The Garage that featured a panel discussion involving Salvador Gutiérrez, the episode’s director Iñigo Apestegui, and representatives from both Sony and TAI.
“Talent cannot be disguised with money.”
Adapting to Evolving Content Consumption Trends
In a post-screening discussion, Salvador emphasized the importance of adapting to modern content consumption habits, stating, “We must recognize how creative content is now being consumed, and I found Sony Pictures’ proposal to be the most suitable for translating my stories onto the screen and engaging new viewers.”
Iván Losada, Managing Director of Sony Pictures, highlighted their commitment to nurturing talent in the industry while praising the efforts of TAI students and alumni involved in the project. He remarked, “True talent is reflected in what the audience ultimately sees on screen. Having ample financial and human resources does not guarantee a powerful presentation. Conversely, a simple story can be told extraordinarily well, as exemplified by The Threads of Fear: The Garage. Talent cannot be disguised with money.”
TAI is equally proud to have collaborated with Sony in this venture. Diego Rebollo, the Institutional Deputy Director of TAI, expressed gratitude for this partnership, stating, “It’s a true honor that Sony chose TAI as their partner to bring this series of shorts to life, and we are immensely proud of the final outcome.”
Choosing TikTok as the Ideal Platform
Explaining the decision to use TikTok, Pepe Ramírez, the Marketing Director of Sony Pictures, stated, “We recognized that this platform was the natural environment where our targeted audience resides. It offers an innovative format that significantly enhances the sharing of audiovisual content, aligning perfectly with our objective of brand-building.”
As the series progresses, “The Threads of Fear” promises to engage audiences in a fresh, innovative way, demonstrating the evolving nature of storytelling in the digital age.